14 Jan Targeted Marketing Drives Long-Term Leasing Success

Posted at 06:33h in Results by ELIFIN® 0 Comments

ELIFIN® Industrial Sales and Leasing Specialist, Cade McNabb, executed a strong, long-term lease for both landlord and tenant of a specialized industrial property in Geismar, LA.

Challenge

Securing a long-term, high-quality tenant was the primary challenge for this 12,000-square-foot industrial warehouse and office space. Achieving this was particularly difficult because the specialized property required an above-market rental rate, which narrowed the pool of qualified prospects and made finding the right fit more critical than simply filling the space.

The property consists of a fully climate-controlled warehouse, a rare amenity for a building of this size, along with epoxy flooring, which is also uncommon in industrial spaces. It includes an 80-foot driveway capable of accommodating 18-wheelers and is equipped with 480-volt, 3-phase power to support specialized industrial operations. Given these unique features, finding the right tenant was essential to fully utilize the property’s capabilities.

Strategy

To address this challenge, Cade leveraged his market expertise to identify and target tenants that aligned with the landlord’s standards. The property was actively marketed through a combination of targeted cold calling, canvassing, and email outreach to reach qualified prospects most likely to value the building’s specialized features.

Result

Cade collaborated with Alex Ruch of ELIFIN® to identify and engage qualified tenants with genuine interest in the space. As a result, a long-term tenant was successfully secured, meeting the landlord’s quality expectations and achieving the desired rental objectives.

Client Testimonial

We had an exceptional experience working with Cade at Elifin for the leasing of our commercial property.

Cade demonstrated outstanding market knowledge and efficiency. Our goal was to secure a high-quality, reliable tenant, and Cade delivered perfectly. He managed to find the ideal fit for the property, ensuring not only a strong lease rate but also a tenant who aligns well with our long-term objectives.

The process was professional, well-communicated, and seamless from start to finish. We are extremely pleased with the outcome and the caliber of the tenant Cade secured. We highly recommend Elifin and Cade for their commercial brokerage services.