Did you know that according to The Wall Street Journal, real estate buyers spend 60% of their time looking at photos and listings with high-quality photos can gain anywhere between $934 and $116,000 on the market? So, when they say a picture is worth a thousand words, it might also be worth a thousand dollars.
What can you do to ensure your commercial property has the best pictures? Take a gander at these tips.
Clean, Clean, Clean
Let’s get real, no one is interested in a filthy property and HD photography captures every detail. If your property is covered in dust or dirt, if there are rogue wires or debris around, you should take time to hire a service to give your property a deep clean and de-clutter. This includes all spaces that will be photographed, so if you are selling a building be sure the exterior is tidy and landscaped as well.
Hire a Professional
Hire a professional photographer who understands HD real estate photography, extra points if they use a drone for great outdoor shots. Spending a bit more money to get someone who can provide you with top quality photos can end up giving you a better return later.
Consider Your Layout
Make sure to take a look at how the interior of your property is laid out. Let’s say you have an office space, it may be laid out for functionality, but be sure to make sure it looks good in the photo. That may require moving some furniture around if needed.
This one goes along with number 1. If your Paint needs a touch-up, do it well before the shoot. Also, buyers tend to be drawn to neutral spaces, so if one of your units is neon green, you may want to consider a less shocking color for the sake of the listing. Light colored walls and bright interiors photograph well.
Ensure Lighting is Good
Natural lighting tends to complement photos best. Take a few test shots with a good camera throughout different times of the day and in various weather, this can help you find the best time to book your photographer and shoot when the lighting flatters your property. Avoid extreme sun or harsh shadows that can distract from the property itself. An overcast sky can produce some of the best exterior and interior shots.
A professional shoot can often take longer than you might realize. It’s important to highlight the particular features of each property and, depending on the listing, you may need pictures of every square foot. If you have tenants in your property, be sure to plan ahead to reserve time to complete the shoot in its entirety without interruption.
Have Legal Releases On Hand
Have a few legal releases drawn up in advance and copied for the day of your shoot. While it’s always the best case to not include people in your property photos, If you are photographing outdoors people may get in the way. When it comes to commercial jobs, It is good practice to have anyone who appears in a photo informed they may appear and have them sign a release prior to the shoot.
Choose a Designated Contact
Lastly, be sure to have a designated contact, whether it be you or someone else, who knows your property and can be available to show the photography crew around. This person can answer questions if needed and approve any changes last minute. It avoids running into unexpected problems.
A photo shoot can be exciting and is often the starting point of selling your property, so ensure you plan ahead and the necessary steps to make it successful. A picture is worth a thousand words… and bucks!