03 Oct Targeted Marketing Finds the Right Buyer for a Metairie Redevelopment

Adrien Foley and Brady Becker of ELIFIN® represented the seller in the successful sale of the ±3,600 SF retail property located at 3116 Metairie Rd in Metairie, LA.

Challenge

The property had been the home of the family business for years, and selling it meant closing a chapter that carried real history. But beyond the sentimental weight of the decision, the building itself had reached the end of its useful life as a retail property. It was effectively a teardown, which meant the traditional buyer pool did not apply. Finding someone who would pay a fair price for an asset they planned to demolish required targeting a completely different kind of buyer.

Strategy

Adrien and Brady went straight to the people most likely to see the value in the land and the location rather than the building. They reached out directly to contractors, developers, and investors, positioning the property around its redevelopment potential rather than its current condition. The outreach was targeted and deliberate, focused on buyers who could look past what was there and see what could be built.

Result

The seller closed at a price that reflected the true value of the site and walked away feeling good about what comes next for the property. For a family selling a building tied to years of history, getting a fair outcome on an asset that had outlived its original use was the result that mattered most. Adrien and Brady delivered it.

Leading Agents

Adrien Foley

Brady Becker