Alex Ruch of ELIFIN® represented both the buyer and seller in the successful sale of the ±20,865 SF industrial property located at 11724 Industriplex Blvd in Baton Rouge, LA.

Challenge

The property came with low in-place cash flow, which is not what most investors look for at first glance. Selling it meant finding a buyer who could look past the current numbers and see what the building could become. The seller also wanted a buyer he could count on to close with confidence and certainty.

Strategy

Alex had the right buyer in mind from the start. The purchaser is a long-term client who looks for properties that need renovation and are leased below fair market value, and Alex had this building in mind for him as soon as he finished selling the client's South Choctaw portfolio. Rather than leading with the current cash flow, Alex showed him the upside the property held. For the seller, Alex brought a no-hassle buyer who was ready to perform.

Result

The buyer performed exactly as he said he would, and both parties left the closing table happy. The seller got a smooth sale, and the buyer acquired a renovation opportunity with room to grow. Alex delivered by knowing what each side wanted and matching them to each other.