28 Mar 73 Days to End a Two-Year Vacancy

Jacob Loveland of ELIFIN® represented the landlord in the successful leasing of a long-vacant suite at the shopping center located at Carriage Crossing Shopping Center in Baton Rouge, LA.

Challenge

One suite at the property had sat vacant for over two years with virtually no leasing activity to show for it. The landlord was losing income on a space that, by all accounts, should have been an attractive opportunity. Something in the way the property was being presented to the market was failing to connect with prospective tenants.

Strategy

Jacob took a straightforward but deliberate approach to the marketing. He evaluated how the availability was being communicated and identified that the messaging lacked clarity around what was actually available and how the space could be used. Jacob repositioned the marketing to remove any ambiguity, making it immediately clear to prospective tenants what they were looking at and what the opportunity was. That clarity drove engagement.

Result

The response was immediate. Jacob generated significant interest in the space and executed a 5-year lease within 73 days of taking the listing. A suite that had produced no leasing traction in over two years was under a long-term lease in less than three months, restoring income to the landlord and filling a gap that had lingered far too long.

Leading Agent

Jacob Loveland

jloveland@elifinrealty.com
Direct: 225-460-0877
Office: 800-895-9329