28 Jan Repositioning a Stalled Listing for a Successful Sale

Posted at 07:50h in Results by ELIFIN® 0 Comments

ELIFIN® agents, Peter Laville and Lindsay Redhead, facilitated the sale of an 18.14 acre tract of land off Florida Blvd in Baton Rouge.

Challenge

This opportunity was more than a single transaction; it was a long-term pursuit. Peter and Lindsay initially pitched to the owner of the property more than a year before actually securing the listing. In 2024, the seller chose to list the property with another firm. After spending over a year on the market without success, the seller reached back out to see if ELIFIN® could help bring the deal across the finish line.

The property was officially listed at the end of June 2025. From there, the challenge became executing quickly and strategically to succeed where prior efforts had stalled, while also navigating environmental and zoning considerations tied to the asset.

Strategy

Peter and Lindsay began by taking a data-driven approach to pricing, carefully analyzing recent sales and market conditions to ensure the property was positioned correctly from day one. They also had candid conversations with the seller to fully understand pricing expectations and motivation, allowing them to align strategy with realistic outcomes.

From a marketing standpoint, they actively contacted neighboring property owners and major landholders in the area. Ultimately, the buyer was sourced through targeted email marketing campaigns, which generated interest from a broker representing a qualified purchaser. Throughout the process, they worked through environmental and zoning challenges to keep the transaction on track and moving toward closing.

Result

The strategy delivered immediate traction. Just 66 days after listing, they secured a strong offer and successfully closed the transaction 92 days after going to market.

By leveraging data-driven pricing, strategic outreach, and targeted marketing, they were able to sell the property, after it had previously sat on the market for more than a year with another firm.

Client Testimonial

Peter and Lindsay at Elifin Realty did a superb job selling our property! I would like to thank them both for all of the hard work they put in and in a timely fashion! I have other properties that will be listed soon and Elifin will be at the top of my list!